Multi-Channel CampaignsLeading the creation of unified, scalable brand systems and messaging across digital, print, social, broadcast, OOH, and experiential channels.
As art director and lead designer, I directed strategic vision, developed comprehensive style guides, coordinated cross-functional teams, and delivered cohesive assets that maintained brand consistency while adapting to diverse platforms and real-world constraints. This work built deep expertise in stakeholder alignment, multi-touchpoint execution, and creative problem-solving under tight timelines.
Jacksonville Jaguars Scratch and Claw Brand Platform
Led art direction for this comprehensive brand platform, establishing an immersive jungle aesthetic with moody, prowling visuals to capture the predatory intensity of the team. Directed custom typography, graphics development, and a scalable style guide while collaborating with the CMO and Bravely Creative for iterative alignment. Delivered consistent assets across broadcast, video boards, digital/social media, posters, and in-stadium experiences using Adobe Suite and graphics libraries, ensuring seamless multi-channel execution.
Daily's Place Branding
Directed the ground-up identity for this new entertainment venue, owning logo design, art direction for wayfinding and signage, environmental graphics, Business Journal covers, and sales kit materials in partnership with marketing, the naming rights sponsor, and web vendors. Introduced organic shapes and a refined color palette to create an inclusive, dynamic brand ecosystem. Focused on cohesive multi-touchpoint systems that supported physical and digital presence from launch onward.
Duvall Together
Directed this 2020 season campaign emphasizing unity, resilience, and experiential energy during pandemic-limited seating and a pivot to fan entertainment over competition. Developed organic patterns, brush strokes, and dynamic motion for OOH elements (airport wraps, billboards), social graphics, and Spark AR filters on Instagram/Facebook. Delivered scalable, interactive assets that sustained audience connection and business momentum in challenging circumstances.